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Great success iSaloni Audere in Moscow

30 octubre 2013
From 16th to 19th of October Canella was present at the ninth edition of I Saloni Worldwide in the Crocus Expo exhibition center in Moscow. Organized by Cosmit, institution responsible for organizing the Milan Furniture Fair, it is one of the most notorious fair housing high-end in Russia.

From 16th to 19th of October Canella was present at the ninth edition of I Saloni Worldwide in the Crocus Expo exhibition center in Moscow. Organized by Cosmit, institution responsible for organizing the Milan Furniture Fair, it is one of the most notorious fair housing high-end in Russia .

This event is one of the most important events for Canella to international level, as the Russian market involves more than 70 % of exports to the Valencian company, the result of more than two decades of continuous work devoted to the internationalization of the company in this country.

In this way and as happened in the edition of Milan, ISalonio Moscow was the coming- of Audere, an innovative new line in order to access a younger audience that seeks for sumptuous furniture with presence but combining it with some fresh air.

During the fair, Canella has had the opportunity to present its new collection to its major customers and distributors, which have been very interested before this new proposal, with the closing the fair with some of the first orders of this line.

Specialized media also were interested in Audere, as was the case in Architectural Digest, one of the most important magazines of trends in architecture and interior design in Russia, which visited the stand to take some pictures of the new furniture.

Russia, a strategic market for Spanish furniture

The 2013 edition of the fair has been a success, with wide participation of companies. This year, I Saloni Moscow has had 557 exhibitors, 494 of them Italians and 63 from Belgium, France, Germany, Holland and Spain. After Italy, Spain formed the largest contingent of exhibitors with a total of 41 furniture companies.

How could it be otherwise, Valencia was the Spanish region with the largest presence with 28 companies, showing the great importance of this sector to the economy of Valencia. It was followed by the Region of Murcia with four companies, three Catalonia, Community of Madrid and Andalusia with two and Castile and León and Castile-La Mancha with one company respectively.

According to the latest data from the ICEX , in the first semester of 2013 Russia has been placed in the fifth position as an export market for Spanish furniture , with a total of 29.3 million euros sold , implying 33.1% more than the same period last year .